Create, build & grow

A passionate advocate for growing successful and sustainable brand-led CPG businesses, with a focus on food & beverage. I am experienced across private sector branded CPG business, where I have spent the majority of my career in brand marketing, digital marketing, innovation, product development, e-commerce and commercial operations roles. I have a broad suite of general management skills that allow me to quickly understand the fundamentals of different businesses and a network that can assist in accelerating growth. I work with passion, enthusiasm and energy, and am known for bringing momentum, connections and a determination to get things done.

Consulting Services

  • Marketing & Communications

    Advise and support the development of a through the line or full funnel marketing and communications plan based on delivering branded business objectives.

  • Brand Development

    Brand, purpose, vision and essence positioning and strategy. Brand commercialisation across products, including logo, story, packaging, and content.

  • Growth Planning

    Working with FMCG businesses to look at strategic planning for growth, opportunities across channels and markets and resource requirements for the growth.

  • Export Market Strategy

    Go-to-market planning for commercialising FMCG businesses in USA, China and UK. A focus on pricing, differentiation, value chain mapping, marketing positioning and communications planning.

  • Innovation

    Business cases and commercialisation of new product development across physical retail channels. From innovation concept planning, costings, procurement, compliance, through to labels, packaging design and branding - end to end NPD.

  • Sales presentations & IM

    Building effective and convincing sales presentations for potential customers that highlight value and get desired outcomes. From IM documents to Retail sales pitches, support in preparing professional presentations.

  • Go to market planning

    Commercialisation plans for brands and products entering new markets and new channels. Focus on focus areas minimise risk, test and learn approach and KPI’s for success in scaling.

  • Digital Transformation

    Overview of marketing technology stacks, e-commerce consumer metrics and best practise digital platforms for brand and consumer engagement.

  • Mentoring

    Support, advice and mentoring of female businesswoman driven to develop a career that they are fulfilled and proud of.

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Current Clients & Recent Advisory work

  • Comvita

    Repositioning and relaunch of Olive Leaf functional cardio health product, go to the market commercialisation plan, supply chain simplification and marcomms strategy across 3 markets and build of global e-com websites.

  • Paneton Bakery

    Working with the co-founders of Paneton on a 12 month strategic plan, management consulting, succession planning. Day to day advisory services on marketing, communications planning, PR, and commercial support.

  • Venator

    Working with the Founder and CEO to develop a 2 year strategy marketing communication strategy, support with recruitment of Marketing Manager, project management and development of new application to personalise customer experience for clientele.

  • Oritain

    Working with the CMO and Directors to complete a Martech Digital Technology Audit, facilitation of Marketing Strategic Plan and set up of best practise test & learn digital marketing metrics dashboards.

  • Compostic

    Working with the Founder to articulate brand essence, brand positioning, vision and purpose. Support the business with go to market commercialisation of Compostic in USA, and advisory board member from 2022.

  • NZTE Beachhead USA

    Strategic advice in market entry for FMCG businesses entering the USA market. From value chain modelling and value proposition validation, to marketing communications and brand planning. Advising on integrated digital and omnichannel market entry strategies for Food & Beverage sector.

  • Pals

    Working with the Founders in an Advisory Board capacity as they look at the next phase of growth and expansion for the Pals brand globally. Specifically focused on marketing, innovation, investment and capital planning.

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